-Anne Shirley in Anne of Green Gables
I daresay that this applies to characters as well. Could we have loved Miss Anne-with-an-E Shirley quite so well if her name was Helga Humperdink? Of course we all put due attention into naming our primary characters. Probably most of you have a Baby Names Book—or at least a webpage saved to your favorites—just for the purpose of finding the perfect thing to call your protagonist.
But do you put that much effort into your secondary, or even tertiary, characters?